A Rock Band’s Kickstarter
When a decades-dormant rock band decided to release some new-old-stock material, they accepted some help from lofgren to, spoiler alert, triple their crowdsourced fundraising goal.
The Work
Operating under the theory that too much is never enough, we’ve gathered a leather-bound tome’s worth of case studies for your perusal. Chances are, you’ll find a project similar to one you’re currently considering undertaking. To help narrow down your choices, we’ve provided a filtering system not unlike something you might see on Amazon or eBay. Minus the counterfeit iPones and Rolodex watches. These are all “or” selections, so if you choose “Client Audience: B2B” and “Project Type: Video,” it will show you projects that have either “B2B” in their audience field or “video” in their project type – not just those that have both. You can further refine your search with the aptly named search field.
Brand + Identity
Every company needs a logo that is memorable, meaningful, and marvelous. We have collected some of our favorites over the years for both your viewing and intellectual pleasure.
Slurpee.com Rewards Web Application
7-Eleven, as you may have heard, has a rather famous frozen beverage known as the Slurpee. They wanted to increase the revenue from Slurpee sales while increasing loyalty among their customer base. 7-Eleven went to one of our partners to administer the promotional piece and we handled the e-commerce website. That’s what we call teamwork.
Farstar Bumper
Kevin had the opportunity to be an executive producer of a short film called Bullies on Vacation,written by songwriter Brian Vander Ark of The Verve Pipe. Not wanting a good self-promotional opportunity to go to waste, Kevin used the 15-second bumper normally reserved for production companies to cleverly market Farstar to the film’s audiences.
Fireracker
An IT-focused entrepreneur had an idea for a new way of selling IT gear and services to companies and consumers alike. He had the team to handle the operations but needed someone to create the brand from scratch while also solving the complex issues a robust e-commerce site always entails.
Skinny IT RoughRiders Video
When Skinny IT signed on to install a complex, robust, public WiFi network in a minor league baseball team’s stadium so their fans would have access, they knew they had to document the effort and its results. To do so, they turned to lofgren to make it all worth everybody’s while.
Orrion Farms “Welcome to the Farm” Video
Orrion Farms is a one-of-a-kind Arabian horse farm located in the rolling hills of Washington state. When new ownership decided it was time their standout facility actually started standing out with its marketing, they called on lofgren to get the ball rolling with a short film showcasing the quintessential beauty of the farm.
Orrion Farms
Orrion Farms is an Arabian horse farm nestled in the hills of Washington state. A longtime leader in its niche community, new ownership wanted to take their new investment to the proverbial next level. They needed a brand experience that matched their in-person experience. For that, they turned to lofgren.
Roots Canada Experiential Site
Roots is a leading-edge clothing and lifestyle retailer headquartered in Canada with over 160 stores in North America and Asia. Roots approached us to help create a unique online showcase for their collaboration with famed “Generation X” author Douglas Coupland.
Skinny IT Explainer Video
Skinny IT was an IT hardware and services company that bundled large-scale hardware installations with robust services to businesses across the country. When they developed a new, somewhat confusing service, they turned to lofgren to help explain it. We in turn turned to the magic of video.
FortéOne
FortéOne is a management-consulting group focused on helping middle market firms maximize their value by streamlining processes and increasing sales and margins. They originally approached us for a lead generation campaign, but the project quickly morphed into a brand makeover intent on positioning them as the “Bain for the middle market” that they really are.
WesternTechSystems
WesternTechSystems is a small computer and IT hardware services business located in Coppell, Texas. Their lack of any real marketing or branding often left them out of potential clients’ consideration sets. They needed reinvention. So, they turned to lofgren to make a mountain of marketing magic out of their existing molehill.
Infassure
Infassure specializes in the networking infrastructures of office buildings, corporate campuses, and industrial complexes. If it plugs in, they handle it. What they couldn’t quite handle, however, was converting certain leads into clients. A lack of polish on their branding turned out to be the cause. lofgren was the cure.
NETRIO
NETRIO is a managed solutions provider known for inventing the Network Operations Center as a Service (NOCaaS). While operating at a decently successful clip, they knew their branding and marketing efforts were, at best, less than optimal. So they called (or possibly emailed) lofgren.
Skinny IT
Skinny IT was a provider of customized IT solutions to more than 150 enterprises worldwide, helping them to optimize operational efficiencies and increase the bottom line. The company’s founders approached Kevin to act as their CMO when they were themselves the only employees. By the time Kevin left, they had hundreds. Coincidence? We think not.