An IT-focused entrepreneur had an idea for a new way of selling IT gear and services to companies and consumers alike. He had the team to handle the operations but needed someone to create the brand from scratch while also solving the complex issues a robust e-commerce site always entails.
Orrion Farms is an Arabian horse farm nestled in the hills of Washington state. A longtime leader in its niche community, new ownership wanted to take their new investment to the proverbial next level. They needed a brand experience that matched their in-person experience. For that, they turned to lofgren.
FortéOne is a management-consulting group focused on helping middle market firms maximize their value by streamlining processes and increasing sales and margins. They originally approached us for a lead generation campaign, but the project quickly morphed into a brand makeover intent on positioning them as the “Bain for the middle market” that they really are.
WesternTechSystems is a small computer and IT hardware services business located in Coppell, Texas. Their lack of any real marketing or branding often left them out of potential clients’ consideration sets. They needed reinvention. So, they turned to lofgren to make a mountain of marketing magic out of their existing molehill.
Infassure specializes in the networking infrastructures of office buildings, corporate campuses, and industrial complexes. If it plugs in, they handle it. What they couldn’t quite handle, however, was converting certain leads into clients. A lack of polish on their branding turned out to be the cause. lofgren was the cure.
NETRIO is a managed solutions provider known for inventing the Network Operations Center as a Service (NOCaaS). While operating at a decently successful clip, they knew their branding and marketing efforts were, at best, less than optimal. So they called (or possibly emailed) lofgren.
Skinny IT was a provider of customized IT solutions to more than 150 enterprises worldwide, helping them to optimize operational efficiencies and increase the bottom line. The company’s founders approached Kevin to act as their CMO when they were themselves the only employees. By the time Kevin left, they had hundreds. Coincidence? We think not.