fractional CMO

Maybe you’re an entrepreneur whose startup is relishing its first taste of success but can’t afford $250k plus benefits from your operating budget for a full-time marketing pro. Or you’re the CEO of a company who’s built a solid business from contacts, referrals, and word of mouth, but you need to kick your customer acquisition up a notch.

That’s where Kevin comes in.

As a successful serial entrepreneur, business owner, former CEO, and former full-time CMO, Kevin doesn’t just understand the ins and outs of marketing, he understands how to actually make them work for your business. No matter what your business is. Because he always starts by digging deep – and then commits to working with you, not around you.

As your fractional CMO, Kevin will do everything you expect from a CMO. Strategies, budgets, brand audits, marketing calendars, lead generation campaigns, sales tools, conversion tactics, etc. If you have a marketing team, he’ll lead them into battle. And if need be, he’ll hire and supervise freelancers from his trusted contacts – from media pros to copywriters – to get everything executed in an excellent way.

And unlike a consultant, he doesn’t merely make recommendations. He makes it rain.

How it works.

At the risk of making this web page resemble a PowerPoint slide and instantly lulling you to sleep, here is the simplified process of how you and Kevin can become best marketing buds on a fractional basis:

1/6

1

Discovery

Kevin meets with you and your team to discuss your needs and goals. Then he dives in and gets to know your company, your competitors, your industry, your challenges and your opportunities.

2/6

2

Analysis

Kevin pours through all the data – asking questions of and seeking advice from you and your team – searching for nuggets of marketable truth, unmet consumer needs, and competitor weaknesses. You know, everything a full-time CMO should do.

3/6

3

Strategizing

Wheels turn. Meetings happen. Strategies, concepts and synergies erupt. All with you in the loop. Unless you don’t want to be in the loop. Your call.

4/6

4

Planning

Kevin maps out a step-by-step path to marketing glory. Budgets are discussed, possibly modified, and approved. Then the real fun begins.

5/6

5

Execution

Kevin marshals the resources necessary to execute agreed-to plans and create the required materials which are then sent out into the world to work their magic. Tweaking, if needed, occurs.

6/6

6

Measurement

Success! The measurable kind. Rejoicing ensues.

A fractional CMO engagement requires a minimum commitment of six months. (If you don’t think you need that much time, consider our Instant Agency service instead). Hours per week/month are completely negotiable, with Kevin’s hourly rate decreasing as the number of contracted hours increases. Because value. Most of Kevin’s Fractional CMO clients contract for 40 hours a month, but your needs are your needs so we’ll figure out what’s right for you.

The kids call it transparency. The kids are right.

If you need proof, this is the pudding.

After nearly three decades in marketing, Kevin is able to deliver results rapidly. In about 1/4 the time it would take a less-experienced marketing manager, for about 1/3 the personnel-based financial commitment. The following projects are offered as proof that just because something was done “part-time” doesn’t mean it’s half-baked.

Project: FortéOne (fCMO) FortéOne is a management-consulting group focused on helping middle market firms maximize their value by streamlining processes and ultimately increasing sales and margins. They originally approached us for a lead generation campaign, but the project quickly morphed into a brand makeover intent on positioning them as the “Bain for the middle market” that they really are. [more]

Project: WesternTechSystems (fCMO) WesternTechSystems is a small computer and IT hardware services business located in Coppell, Texas. Their lack of any real marketing or branding often left them out of potential clients’ consideration sets. They needed reinvention. So, they turned to lofgren to make a mountain of marketing magic out of their existing molehill. [more]

Project: Infassure (fCMO) Infassure specializes in the networking infrastructures of office buildings, corporate campuses, and industrial complexes. If it plugs in, they handle it. What they couldn’t quite handle, however, was converting certain leads into clients. A lack of polish on their branding turned out to be the cause. lofgren was the cure. [more]

Project: NETRIO (fCMO) NETRIO is a managed solutions provider known for inventing the Network Operations Center as a Service (NOCaaS). While operating at a decently successful clip, they knew their branding and marketing efforts were, at best, less than optimal. So they called (or possibly emailed) lofgren. [more]

Click here for more Fractional CMO Case Studies.

A little bit of Kevin takes you a long, long way.