A Rock Band’s Kickstarter
When a decades-dormant rock band decided to release some new-old-stock material, they accepted some help from lofgren to, spoiler alert, triple their crowdsourced fundraising goal.
The Work : Small
Operating under the theory that too much is never enough, we’ve gathered a leather-bound tome’s worth of case studies for your perusal. Chances are, you’ll find a project similar to one you’re currently considering undertaking. To help narrow down your choices, we’ve provided a filtering system not unlike something you might see on Amazon or eBay. Minus the counterfeit iPones and Rolodex watches. These are all “or” selections, so if you choose “Client Audience: B2B” and “Project Type: Video,” it will show you projects that have either “B2B” in their audience field or “video” in their project type – not just those that have both. You can further refine your search with the aptly named search field.
Farstar Bumper
Kevin had the opportunity to be an executive producer of a short film called Bullies on Vacation,written by songwriter Brian Vander Ark of The Verve Pipe. Not wanting a good self-promotional opportunity to go to waste, Kevin used the 15-second bumper normally reserved for production companies to cleverly market Farstar to the film’s audiences.
Orrion Farms “Welcome to the Farm” Video
Orrion Farms is a one-of-a-kind Arabian horse farm located in the rolling hills of Washington state. When new ownership decided it was time their standout facility actually started standing out with its marketing, they called on lofgren to get the ball rolling with a short film showcasing the quintessential beauty of the farm.
Orrion Farms
Orrion Farms is an Arabian horse farm nestled in the hills of Washington state. A longtime leader in its niche community, new ownership wanted to take their new investment to the proverbial next level. They needed a brand experience that matched their in-person experience. For that, they turned to lofgren.
FortéOne
FortéOne is a management-consulting group focused on helping middle market firms maximize their value by streamlining processes and increasing sales and margins. They originally approached us for a lead generation campaign, but the project quickly morphed into a brand makeover intent on positioning them as the “Bain for the middle market” that they really are.
Infassure
Infassure specializes in the networking infrastructures of office buildings, corporate campuses, and industrial complexes. If it plugs in, they handle it. What they couldn’t quite handle, however, was converting certain leads into clients. A lack of polish on their branding turned out to be the cause. lofgren was the cure.
NETRIO
NETRIO is a managed solutions provider known for inventing the Network Operations Center as a Service (NOCaaS). While operating at a decently successful clip, they knew their branding and marketing efforts were, at best, less than optimal. So they called (or possibly emailed) lofgren.