Since he began selling what can best be described as an extremely-abridged, not-nearly-as-convenient, printed version of Wikipedia door-to-door while in college, Kevin Lofgren has been on a mission to make marketing both more efficient and, most importantly, more effective. His pursuit has taken him down paths both expected (traditional marketing roles from manager to CMO) and unanticipated (creating highly effective lead generation technology). Along the way, he has been an employee, an entrepreneur, a business owner, a business partner, an advisor, an investor, and a client.
As both a business owner and fractional CMO, Kevin has worked with numerous Fortune 500 companies
But as a small businessman himself, his real passion is bringing a high level of expertise and proven, effective solutions to other small- to medium-sized businesses. Companies that need foolproof firepower without financial headaches. Kevin’s primary goal is to always, always, always increase topline revenue. Always. Unless you don’t want him to do that. In which case he can find efficiencies, improve your brand presence or increase the ROI of your trade show. He always does that stuff, too.