Roots is a leading-edge clothing and lifestyle retailer headquartered in Canada with over 160 stores in North America and Asia. Roots approached us to help create a unique online showcase for their collaboration with famed “Generation X” author Douglas Coupland.
Skinny IT was an IT hardware and services company that bundled large-scale hardware installations with robust services to businesses across the country. When they developed a new, somewhat confusing service, they turned to lofgren to help explain it. We in turn turned to the magic of video.