Brand + Identity
Every company needs a logo that is memorable, meaningful, and marvelous. We have collected some of our favorites over the years for both your viewing and intellectual pleasure.
The Work : New brand
Operating under the theory that too much is never enough, we’ve gathered a leather-bound tome’s worth of case studies for your perusal. Chances are, you’ll find a project similar to one you’re currently considering undertaking. To help narrow down your choices, we’ve provided a filtering system not unlike something you might see on Amazon or eBay. Minus the counterfeit iPones and Rolodex watches. These are all “or” selections, so if you choose “Client Audience: B2B” and “Project Type: Video,” it will show you projects that have either “B2B” in their audience field or “video” in their project type – not just those that have both. You can further refine your search with the aptly named search field.
Fireracker
An IT-focused entrepreneur had an idea for a new way of selling IT gear and services to companies and consumers alike. He had the team to handle the operations but needed someone to create the brand from scratch while also solving the complex issues a robust e-commerce site always entails.
FortéOne
FortéOne is a management-consulting group focused on helping middle market firms maximize their value by streamlining processes and increasing sales and margins. They originally approached us for a lead generation campaign, but the project quickly morphed into a brand makeover intent on positioning them as the “Bain for the middle market” that they really are.
WesternTechSystems
WesternTechSystems is a small computer and IT hardware services business located in Coppell, Texas. Their lack of any real marketing or branding often left them out of potential clients’ consideration sets. They needed reinvention. So, they turned to lofgren to make a mountain of marketing magic out of their existing molehill.
Infassure
Infassure specializes in the networking infrastructures of office buildings, corporate campuses, and industrial complexes. If it plugs in, they handle it. What they couldn’t quite handle, however, was converting certain leads into clients. A lack of polish on their branding turned out to be the cause. lofgren was the cure.
NETRIO
NETRIO is a managed solutions provider known for inventing the Network Operations Center as a Service (NOCaaS). While operating at a decently successful clip, they knew their branding and marketing efforts were, at best, less than optimal. So they called (or possibly emailed) lofgren.
Skinny IT
Skinny IT was a provider of customized IT solutions to more than 150 enterprises worldwide, helping them to optimize operational efficiencies and increase the bottom line. The company’s founders approached Kevin to act as their CMO when they were themselves the only employees. By the time Kevin left, they had hundreds. Coincidence? We think not.